Redken Color Extend Blondage Purple Toning Shampoo 300ml is a salon-quality, colour-correcting shampoo formulated specifically for blonde and highlighted hair. Its advanced toning system uses ultraviolet pigments to combat unwanted yellow and orange tones, restoring a cooler, more vibrant blonde finish. Enriched with Redken’s Triple Acid Protein complex and salicylic acid, this pH-balanced formula not only neutralises brassiness but also strengthens and reinforces weakened hair fibres. The result is visibly brighter, cooler-toned hair with improved strength and resilience—perfect for maintaining that fresh-from-the-salon blonde. Colour-depositing purple shampoo neutralises brassiness Brightens and tones blonde and highlighted hair Strengthens with Triple Acid Protein complex pH-balanced to maintain hair health and tone longevity Ideal for in-salon use on blonde, silver, or lightened hair How To Use: Wearing suitable gloves, apply to wet hair Lather and rinse thoroughly Repeat if necessary For enhanced results, leave the second lather on for 3–5 minutes before rinsing Designed for frequent use in salon environments, this 300ml size provides efficient brass-neutralising care for professionals working with blonde clients.